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BEND THE CURVE

STATUS : COMPLETED

ABOUT

Bend The Curve is a social media initiative by Guwahati Hub for COVID-19 response. The project spanned over three months starting from 1st May 2021 to 31st July 2021. The aim of this project was to make the communities in the region of Assam have access to authentic, verified information and resources for seeking appropriate and timely care and support for COVID-19.

 

For this, the project essentially focused on three interlinked verticals:

  1. Spreading awareness in the form of trusted information and debunking misinformation

  2. Aggregating and amplifying resources that are considered helpful

  3. Providing support to cope with the pandemic

Further, to address the health issues and disseminate relevant information regarding health on COVID-19, Guwahati Hub, collaborated with experts and professionals. to make the audience aware of various aspects of the disease and means to cope with the pandemic. 

IMPACT

​As the aim of the project was to spread awareness amongst the local communities, content on the following issues and topics were created and around 90 stories, 25 posts, 4 virtual talks, 2 reels, 1 guide and 1 live session were published and shared in both English and Assamese (local language):

  • Home care for COVID-19 Preventive measures

  • Tackling with vaccine hesitancy

  • Mental health and wellness Information related to various variants and diseases, for instance, black fungus

  • Post COVID-19 symptoms and recovery

  • The project successfully reached 25000 people generating 35000 impressions. The content was reshared on instagram around 500 times indicating a high perceived informational value.

GALLERY

Guard off 1

Guard off 1

Healthcare workers Assamese 2

Healthcare workers Assamese 2

InstaLive with Prateek_

InstaLive with Prateek_

Lung capacity 1

Lung capacity 1

20210714_214241_0007

20210714_214241_0007

Home care Assamese 3

Home care Assamese 3

StepUp_Support 01(assamese)

StepUp_Support 01(assamese)

Vaccine 2 Assamese

Vaccine 2 Assamese

Revised_Poster02_Assamese

Revised_Poster02_Assamese

Camphor prevents COVID-19 and increases oxygen levels (1)

Camphor prevents COVID-19 and increases oxygen levels (1)

Home care 1

Home care 1

Flood preparedness Assamese 2

Flood preparedness Assamese 2

Do you know_1

Do you know_1

fake news 15th may

fake news 15th may

Healthcare workers Assamese 1

Healthcare workers Assamese 1